Product Diversion


New Sunshine® is committed to a salon-only policy of sales and distribution of our indoor tanning lotions. Our products produce optimum results when chosen and sold by trained tanning salon professionals who understand their clients’ tanning needs and objectives. Diverted products are counterfeit, contaminated, old or expired products that are not safe to use. We are committed to protecting the safety of our consumers and our brands. Our commitment to you is to make every effort to maintain the product integrity.

New Sunshine, LLC manufacturers and distributes high quality professional tanning and skincare products under the brands Australian Gold®, JWOWW, California Tan®, Designer Skin® and Swedish Beauty®.

The products are designed and intended for sale ONLY in professional salons where the consumer can receive proper instruction for use and application. Salons will not sell New Sunshine products by use of the internet which is incompatible with professional instruction at the time of sale. This does not restrict salons from using the Internet to advertise professional services.

Distributors of New Sunshine products are contractually obligated to sell the products only to Salons complying to the above policy.

What is New Sunshine doing to stop diversion?

We continue to work with a diversion company to fight the current and continued growth of diverted products. In addition, we work with our distributors by keeping an ongoing tracker of confirmed and suspected diverters.

If you would like to report a diverter, please use our diversion tip line Thank you for helping us fight diversion!