About Us

At Swedish Beauty®, we believe that what you put on your body should be just as important as what you put in it. Made from the very best nature has to offer, our lotions cater to the most discerning tanners, who want top quality ingredients and performance. Originating in Sweden, the land of the midnight sun, the brand was founded with one common goal: to create quality skincare and beauty products with a focus on wholesome ingredients. We have since been destined to stay true to our roots of good-for-you formulas by offering a wide range of pure and powerful products, all while becoming one of the most celebrated brands in indoor tanning. Beautiful Tan… Beautiful Skin®